Brand Overview

UCI Applied Innovation
UCI Applied Innovation brings campus-based discoveries together with Southern California’s vibrant business community to support job creation and economic growth. To make this happen, UCI Applied Innovation facilitates connections between UCI and industry, including: entrepreneurs seeking access to university inventions and talent, large corporations looking to tap the school’s research capabilities, and investors wanting to financially support promising new companies. Additionally, UCI Applied Innovation is working to cultivate an “innovation district” in the heart of Southern California, producing more start-ups, more scale-ups, and ultimately a world-class entrepreneurial ecosystem.

To browse available UCI technology, visit innovation.uci.edu/tech.

Interested in collaborating with UCI researchers? Visit innovation.uci.edu/ISR.



The Cove @ UCI
Home to UCI Applied Innovation, the Cove is a state-of-the-art facility dedicated to elevating innovation and entrepreneurship at UCI and in the surrounding community. The Cove regularly hosts events open to the public such as industry speakers, VC panels, startup mixers, hackathons, and more.

To explore upcoming events at the Cove, visit innovation.uci.edu/events.

To browse available UCI technology, visit innovation.uci.edu/tech.

Interested in collaborating with UCI researchers? Visit innovation.uci.edu/ISR.

The Team UCI Applied Innovation branding is the professional face of the team, typically used for campus-facing communications. Communications using the UCI Applied Innovation brand follow the main branding guidelines set by strategic communications at UCI. All communications coming out of UCI Applied Innovation should follow these guidelines. Below you can find details on the usage of colors and fonts. If you have any questions on how to follow the guidelines please contact the design manager within UCI Applied Innovation.

The Team
UCI Applied Innovation branding is the professional face of the team, typically used for campus-facing communications. Communications using the UCI Applied Innovation brand follow the main branding guidelines set by strategic communications at UCI. All communications coming out of UCI Applied Innovation should follow these guidelines. Below you can find details on the usage of colors and fonts. If you have any questions on how to follow the guidelines please contact the design manager within UCI Applied Innovation.

The Location Cove @ UCI branding is geared at creating excitement around the innovation, entrepreneurship, and events taking place at the Cove, on the UCI campus, and within the business community as it interacts with UCI. While the Cove @ UCI branding has some ties to the UCI brand, it has a more distinct feel that blends the ideas of fluidity, innovation, collaboration and energy.

The Location
Cove @ UCI branding is geared at creating excitement around the innovation, entrepreneurship, and events taking place at the Cove, on the UCI campus, and within the business community as it interacts with UCI. While the Cove @ UCI branding has some ties to the UCI brand, it has a more distinct feel that blends the ideas of fluidity, innovation, collaboration and energy.

Language/Tone

Key Ideas to Communicate

UCI Applied Innovation is engaged in building a community that interacts to invent, grow, and spread innovative ideas. As such, the key ideas that we strive to communicate to our audience include:

  • Innovation
  • Access to breakthrough technologies
  • Collaboration and community
  • Entrepreneurship   
  • Engagement  

As the primary conduit between the University and the business community we want to speak the language of business. The goal is to engage with our audiences on their turf. This requires clarity, therefore our tone should be informative and clear, but not authoritative - true collaboration requires openness.

General Guidelines for Content:

  • When written use "UCI Applied Innovation," rather than "Applied Innovation."
  • When written "Cove @ UCI" should be used. In cases where "the" precedes "Cove," "the" should be lowercase (the Cove @ UCI). Exception is made for the beginning of a sentence. 
  • Use plain language versus jargon and esoteric words.
  • Use concise sentences.
  • Keep the voice professional, accessible, aspirational and motivational.
  • When talking about UCI Applied Innovation, use third-person: “UCI Applied Innovation is working hard to…."

Also Avoid:

  • Contractions: e.g. “can’t” “won’t” “wouldn’t”
  • Exclamation points (for the sake of adding "excitement")
  • Colloquial language: e.g “cool” “swell” “awesome”

Logos

UCI Applied Innovation

The guidelines below should always be followed when using the UCI Applied Innovation logo. Do not pull the logo apart, rearrange, distort, or use any color other than those specified below. Do not try to recreate the logo. Do not add elements to the logo. If it does not follow the examples below, it does not effectively communicate our brand.

Clear Space Pay attention to the clear space around the logo. We require the clear space to be equal to the height of the "U" of the logo.

Clear Space
Pay attention to the clear space around the logo. We require the clear space to be equal to the height of the "U" of the logo.

Minimum Size When reducing the logo size, it should never be below 1.25 inches in width (by proportional height).

Minimum Size
When reducing the logo size, it should never be below 1.25 inches in width (by proportional height).

 
UCI DARK BLUE     PANTONE: 7685 CMYK: C93 M62 Y9 K1 RGB: R0 G100 B164 HEX: 0064a4

UCI DARK BLUE    
PANTONE: 7685
CMYK: C93 M62 Y9 K1
RGB: R0 G100 B164
HEX: 0064a4

BLACK     PANTONE: Process Black CMYK: C0 M0 Y0 K100 RGB: R0 G0 B0 HEX: 000000

BLACK    
PANTONE: Process Black
CMYK: C0 M0 Y0 K100
RGB: R0 G0 B0
HEX: 000000

GREY     PANTONE: 425 CMYK: C65 M56 Y53 K29 RGB: R85 G87 B89 HEX: 555759

GREY    
PANTONE: 425
CMYK: C65 M56 Y53 K29
RGB: R85 G87 B89
HEX: 555759

KNOCKOUT     PANTONE: none CMYK: C0 M0 Y0 K0 RGB: R255 G255 B255 HEX: ffffff

KNOCKOUT    
PANTONE: none
CMYK: C0 M0 Y0 K0
RGB: R255 G255 B255
HEX: ffffff

Cove @ UCI

The Cove @ UCI logo was crafted to distinguish our unique space on the UCI campus. A location for the free exchange of ideas, technological development, and creativity. There are two versions of the Cove logo. The primary logo is used for all communications (Cove @ UCI). The secondary version (Cove) is for internal use ONLY. If you feel you have a use case for the secondary logo, please consult with the UCI Applied Innovation communications department first.

The guidelines below should always be followed when using the Cove @ UCI logos. Do not pull the logos apart, rearrange, distort, or use any color other than those specified. Do not try to recreate the logo. Do not add elements to the logo. If it does not follow the examples below, it does not effectively communicate our brand.

 
Clear Space Pay attention to the clear space around the logo. We require the clear space to be equal to the height of the "U" of the logo.

Clear Space
Pay attention to the clear space around the logo. We require the clear space to be equal to the height of the "U" of the logo.

Minimum Size When reducing the logo size, it should never be below 3.25 inches in width (by proportional height).

Minimum Size
When reducing the logo size, it should never be below 3.25 inches in width (by proportional height).

 

Secondary Logo: Cove (internal use only)

Clear Space Pay attention to the clear space around the logo. We require the clear space to be equal to the height of the combined "COVE" portion of the logo.

Clear Space
Pay attention to the clear space around the logo. We require the clear space to be equal to the height of the combined "COVE" portion of the logo.

Minimum Size When reducing the logo size, it should never be below .2 inches in width (by proportional height).

Minimum Size
When reducing the logo size, it should never be below .2 inches in width (by proportional height).

 

Color Variations
There are four (4) color schemes for the Cove logos and two (2) different applicable designs: Cove @ UCI and Cove. Cove @ UCI is the preferred logo before the plain Cove logo.

FULL COLOR     PANTONE: none CMYK: varied RGB: varied HEX: varied

FULL COLOR    
PANTONE: none
CMYK: varied
RGB: varied
HEX: varied

GREY     PANTONE: 425 CMYK: C65 M56 Y53 K29 RGB: R85 G87 B89 HEX: 555759

GREY    
PANTONE: 425
CMYK: C65 M56 Y53 K29
RGB: R85 G87 B89
HEX: 555759

FULL COLOR     PANTONE: none CMYK: varied RGB: varied HEX: varied

FULL COLOR    
PANTONE: none
CMYK: varied
RGB: varied
HEX: varied

BLACK     PANTONE: Process Black CMYK: C0 M0 Y0 K100 RGB: R0 G0 B0 HEX: 000000

BLACK    
PANTONE: Process Black
CMYK: C0 M0 Y0 K100
RGB: R0 G0 B0
HEX: 000000

KNOCKOUT     PANTONE: none CMYK: C0 M0 Y0 K0 RGB: R255 G255 B255 HEX: ffffff

KNOCKOUT    
PANTONE: none
CMYK: C0 M0 Y0 K0
RGB: R255 G255 B255
HEX: ffffff

BLACK     PANTONE: Process Black CMYK: C0 M0 Y0 K100 RGB: R0 G0 B0 HEX: 000000

BLACK    
PANTONE: Process Black
CMYK: C0 M0 Y0 K100
RGB: R0 G0 B0
HEX: 000000

GREY     PANTONE: 425 CMYK: C65 M56 Y53 K29 RGB: R85 G87 B89 HEX: 555759

GREY    
PANTONE: 425
CMYK: C65 M56 Y53 K29
RGB: R85 G87 B89
HEX: 555759

KNOCKOUT     PANTONE: none CMYK: C0 M0 Y0 K0 RGB: R255 G255 B255 HEX: ffffff

KNOCKOUT    
PANTONE: none
CMYK: C0 M0 Y0 K0
RGB: R255 G255 B255
HEX: ffffff

Fonts

UCI Applied Innovation Fonts

Helvetica Helvetica is a major visual representation of our minimal yet recognizable design. Its simplicity visually embodies the professional tone we strive to use in our communication of our key ideas and values. Regular Helvetica is the primary font used for body text and sometimes subheads where appropriate. In some instances where certain emphases should be placed in the text, Italic Helvetica and Bold Helvetica are two other possible variations. In cases where Helvetica is unavailable, Arial may be used.

Helvetica
Helvetica is a major visual representation of our minimal yet recognizable design. Its simplicity visually embodies the professional tone we strive to use in our communication of our key ideas and values. Regular Helvetica is the primary font used for body text and sometimes subheads where appropriate. In some instances where certain emphases should be placed in the text, Italic Helvetica and Bold Helvetica are two other possible variations.

In cases where Helvetica is unavailable, Arial may be used.

 
Kievit Slab Medium Kievit Slab Medium is bold and makes a statement without losing the professional tone we use for UCI Applied Innovation. We use Kievit Slab Medium as a header font and for instances where we need to put emphasis on something in particular such as an iconic quote that highlights our key ideas. We chose a medium weight for Kievit Slab to make more of an impact and provide a clear visual hierarchy to differentiate information and sections in our print and web collateral.

Kievit Slab Medium
Kievit Slab Medium is bold and makes a statement without losing the professional tone we use for UCI Applied Innovation. We use Kievit Slab Medium as a header font and for instances where we need to put emphasis on something in particular such as an iconic quote that highlights our key ideas. We chose a medium weight for Kievit Slab to make more of an impact and provide a clear visual hierarchy to differentiate information and sections in our print and web collateral.

Cove @ UCI Fonts

Helvetica Much like how Helvetica is used for UCI Applied Innovation, we also use Helvetica for Cove branded materials in body text and also subheads. Regular Helvetica is the standard weight but Bold Helvetica and Italic Helvetica are two other usable options. Bold Helvetica is the preferred weight for social media graphics that promote events and activities at the Cove.  In cases where Helvetica is unavailable, Arial may be used.

Helvetica
Much like how Helvetica is used for UCI Applied Innovation, we also use Helvetica for Cove branded materials in body text and also subheads. Regular Helvetica is the standard weight but Bold Helvetica and Italic Helvetica are two other usable options. Bold Helvetica is the preferred weight for social media graphics that promote events and activities at the Cove. 

In cases where Helvetica is unavailable, Arial may be used.

 
Kievit Slab Medium Also part of the Cove's branding style, Kievit Slab Medium makes its appearance in headlines and headers that require more emphasize and a visual hierarchy distinction. Kievit Slab is also used to help emphasize statements, examples, and information that highlight the Cove's synergistic and collaborative lifestyle.

Kievit Slab Medium
Also part of the Cove's branding style, Kievit Slab Medium makes its appearance in headlines and headers that require more emphasize and a visual hierarchy distinction. Kievit Slab is also used to help emphasize statements, examples, and information that highlight the Cove's synergistic and collaborative lifestyle.

Colors

UCI Applied Innovation

UCI DARK BLUE     PANTONE: 7685 CMYK: C93 M62 Y9 K1 RGB: R0 G100 B164 HEX: 0064a4

UCI DARK BLUE    
PANTONE: 7685
CMYK: C93 M62 Y9 K1
RGB: R0 G100 B164
HEX: 0064a4

UCI YELLOW     PANTONE: 109 CMYK: C4 M16 Y87 K0 RGB: R246 G207 B63 HEX: f6cf3f

UCI YELLOW    
PANTONE: 109
CMYK: C4 M16 Y87 K0
RGB: R246 G207 B63
HEX: f6cf3f

The Cove @ UCI

COVE LIGHT BLUE     PANTONE: 299 CMYK: C71 M14 Y0 K0 RGB: R0 G173 B234 HEX: 00adea

COVE LIGHT BLUE    
PANTONE: 299
CMYK: C71 M14 Y0 K0
RGB: R0 G173 B234
HEX: 00adea

GREY     PANTONE: 425 CMYK: C65 M56 Y53 K29 RGB: R85 G87 B89 HEX: 555759

GREY    
PANTONE: 425
CMYK: C65 M56 Y53 K29
RGB: R85 G87 B89
HEX: 555759

COVE GRADIENT

COVE GRADIENT

COVE GRADIENT AQUA POSITION IN GRADIENT: 0% CMYK: C45 M1 Y21 K0 RGB: R137 G206 B205 HEX: 89cecd

COVE GRADIENT AQUA
POSITION IN GRADIENT: 0%
CMYK: C45 M1 Y21 K0
RGB: R137 G206 B205
HEX: 89cecd

COVE GRADIENT LIGHT BLUE POSITION IN GRADIENT: 50%     CMYK: C65 M4 Y4 K0 RGB: R56 G188 B229 HEX: 38bce5

COVE GRADIENT LIGHT BLUE
POSITION IN GRADIENT: 50%    
CMYK: C65 M4 Y4 K0
RGB: R56 G188 B229
HEX: 38bce5

COVE GRADIENT DARK BLUE POSITION IN GRADIENT: 100% CMYK: C86 M64 Y2 K0 RGB: R52 G99 B172 HEX: 3463ac

COVE GRADIENT DARK BLUE
POSITION IN GRADIENT: 100%
CMYK: C86 M64 Y2 K0
RGB: R52 G99 B172
HEX: 3463ac

Photography

UCI Applied Innovation

UCI Applied Innovation's photo style reflects the innovation, learning, and research that our department encourages. Photos visually capture the stories that we tell and demonstrate the creativity, learning, education, and innovation that we want to highlight. Many images can be found on the strategic communications website. To gain access you will need to register as a user here.

UCI Innovator Portraits
Innovator portraits focus on the faculty and students behind the technologies that are leading the charge of UCI Applied Innovation. The intention is to show them in their environments on campus - where the work is being done.

laudslaurels_150413_01_sz.jpg
Screen Shot 2016-08-08 at 12.31.52 PM.png
 

Innovation Environments
Innovation environments are defined as photography that consists of active objects, products, or people in collaborative settings that showcase innovation. The key is to capture innovation as it is happening. Examples include people planning, sketching ideas, prototyping, or active listening.  

RWhitaker_160405_7402_PRINT.jpg
RWhitaker_160405_7581_PRINT.jpg
2L7A3590.JPG

The Cove @ UCI

The Cove's photo style reflects the innovation and research but can also reflect the growing and thriving entrepreneurial spirit of Southern California.  Photos embody creativity, innovation, and the spirit of collaboration.

Cove Water Details
Moving water plays metaphor for the fluidity, momentum and moving elements that are key ingredients in the process of innovation and creation. For our purposes we use active water details. When using these elements we use the sparingly and with very intensional cropping that draws your eye to the details, rather than showing you a full and recognizable picture that your mind is quick to define. Below are some examples of typical water details we would use.

photo-1428948304740-392e214d312f.jpg
photo-1461730278450-19cc1863601c.jpg
photo-1464790088272-b8f1f29c48cb.jpg
 

Cove Events
Our event space was intentionally created to bring people together and encourage a community. When shooting images of events we capture the live presentations, but also the interactions, and side stories around the event. Events spill into the surrounding hallways and seating areas. It is here that the spirit and value of community is captured; the exchange of ideas, as well as business cards.

_L7A6081.JPG
Startup Weekend OC.JPG
Clean Tech OC 1.JPG