UCI Applied Innovation
UCI Applied Innovation brings campus-based discoveries together with Southern California’s vibrant business community to support job creation and economic growth. To make this happen, UCI Applied Innovation facilitates connections between UCI and industry, including: entrepreneurs seeking access to university inventions and talent, large corporations looking to tap the school’s research capabilities, and investors wanting to financially support promising new companies. Additionally, UCI Applied Innovation is working to cultivate an “innovation district” in the heart of Southern California, producing more start-ups, more scale-ups, and ultimately a world-class entrepreneurial ecosystem.
To browse available UCI technology, visit innovation.uci.edu/tech.
Interested in collaborating with UCI researchers? Visit innovation.uci.edu/ISR.
The Cove @ UCI
Home to UCI Applied Innovation, the Cove is a state-of-the-art facility dedicated to elevating innovation and entrepreneurship at UCI and in the surrounding community. The Cove regularly hosts events open to the public such as industry speakers, VC panels, startup mixers, hackathons, and more.
To explore upcoming events at the Cove, visit innovation.uci.edu/events.
Key Ideas to Communicate
UCI Applied Innovation is engaged in building a community that interacts to invent, grow, and spread innovative ideas. As such, the key ideas that we strive to communicate to our audience include:
- Access to breakthrough technologies
- Collaboration and community
As the primary conduit between the University and the business community we want to speak the language of business. The goal is to engage with our audiences on their turf. This requires clarity, therefore our tone should be informative and clear, but not authoritative - true collaboration requires openness.
General Guidelines for Content:
- When written use "UCI Applied Innovation," rather than "Applied Innovation."
- When written "Cove @ UCI" should be used. In cases where "the" precedes "Cove," "the" should be lowercase (the Cove @ UCI). Exception is made for the beginning of a sentence.
- Use plain language versus jargon and esoteric words.
- Use concise sentences.
- Keep the voice professional, accessible, aspirational and motivational.
- When talking about UCI Applied Innovation, use third-person: “UCI Applied Innovation is working hard to…."
- Contractions: e.g. “can’t” “won’t” “wouldn’t”
- Exclamation points (for the sake of adding "excitement")
- Colloquial language: e.g “cool” “swell” “awesome”
UCI Applied Innovation
The guidelines below should always be followed when using the UCI Applied Innovation logo. Do not pull the logo apart, rearrange, distort, or use any color other than those specified below. Do not try to recreate the logo. Do not add elements to the logo. If it does not follow the examples below, it does not effectively communicate our brand.
Cove @ UCI
The Cove @ UCI logo was crafted to distinguish our unique space on the UCI campus. A location for the free exchange of ideas, technological development, and creativity. There are two versions of the Cove logo. The primary logo is used for all communications (Cove @ UCI). The secondary version (Cove) is for internal use ONLY. If you feel you have a use case for the secondary logo, please consult with the UCI Applied Innovation communications department first.
The guidelines below should always be followed when using the Cove @ UCI logos. Do not pull the logos apart, rearrange, distort, or use any color other than those specified. Do not try to recreate the logo. Do not add elements to the logo. If it does not follow the examples below, it does not effectively communicate our brand.
Secondary Logo: Cove (internal use only)
There are four (4) color schemes for the Cove logos and two (2) different applicable designs: Cove @ UCI and Cove. Cove @ UCI is the preferred logo before the plain Cove logo.
UCI Applied Innovation Fonts
Cove @ UCI Fonts
UCI Applied Innovation
The Cove @ UCI
UCI Applied Innovation
UCI Applied Innovation's photo style reflects the innovation, learning, and research that our department encourages. Photos visually capture the stories that we tell and demonstrate the creativity, learning, education, and innovation that we want to highlight. Many images can be found on the strategic communications website. To gain access you will need to register as a user here.
UCI Innovator Portraits
Innovator portraits focus on the faculty and students behind the technologies that are leading the charge of UCI Applied Innovation. The intention is to show them in their environments on campus - where the work is being done.
Innovation environments are defined as photography that consists of active objects, products, or people in collaborative settings that showcase innovation. The key is to capture innovation as it is happening. Examples include people planning, sketching ideas, prototyping, or active listening.
The Cove @ UCI
The Cove's photo style reflects the innovation and research but can also reflect the growing and thriving entrepreneurial spirit of Southern California. Photos embody creativity, innovation, and the spirit of collaboration.
Cove Water Details
Moving water plays metaphor for the fluidity, momentum and moving elements that are key ingredients in the process of innovation and creation. For our purposes we use active water details. When using these elements we use the sparingly and with very intensional cropping that draws your eye to the details, rather than showing you a full and recognizable picture that your mind is quick to define. Below are some examples of typical water details we would use.
Our event space was intentionally created to bring people together and encourage a community. When shooting images of events we capture the live presentations, but also the interactions, and side stories around the event. Events spill into the surrounding hallways and seating areas. It is here that the spirit and value of community is captured; the exchange of ideas, as well as business cards.
Internal Communication Guidelines
1. Sing from the Same Song Book
In its startup phase, getting the word out about UCI Applied Innovation and its program was key. Now that we are more established, it's important that we are consistent with our messaging, structure and nomenclature. Please include Communications when developing material for public consumption – PowerPoint presentations, flyers, newsletters, articles. Save yourself time and consult Communications upfront in development, rather than at the end, to ensure the proper use of names, brands, colors, styles and, critically, themes and messaging.
2. Stop the Presses!
The media is not not our friend, but they aren't always a friend either. Also, you may not always be aware of a communications plan with scheduled themes that could affect any given story. Please do not talk to/email with anyone representing any kind of media entity – newspaper, magazine, trade journal, blog, TV – unless you have approval from Ryan Mahar, Interim Director of Communications or Kate Klimow, Director of External Relations. Or, if they aren't around, Carolyn Stephens, Chief of Staff. If caught off guard in a meeting or by answering the phone, just take a message or suggest they talk to Ryan, Kate or Carolyn directly.
You aren't done with composing your document until you do a grammar check. Use the "spell check" button, use a dictionary, and use the UCI Editorial Style Guide or the AP Style Guide when in doubt. There is a right and wrong way to deploy commas, apostrophes and exclamation points.
4. Would Your Grandmother Approve?
Humor is hard to convey in an email and emojis aren't yet an accepted form of business communication. If you wouldn't say it to your grandmother, don't say, text or write it in a work environment.
5. Front Page Test
There are many joys to working for a state institution and one of those is that the whole world is your audience. Please be aware that any work-related product can be requested by the media or the general public through the California Public Records Act. This includes emails, texts, even notes from meetings. If you don't want to see your words as a headline on the front page, be careful what you say and how you communicate it. Take the Public Records Act class offered through UCI for more information. And practice good file hygiene, delete often and as appropriate.
6. The Medium is the Message
A wrong medium or inappropriate medium chosen for communicating a message will act as a barrier to communication. Be aware of the intent of your message and use a delivery system that is most appropriate. Send a text or Slack message for quick, informal questions. Use email for updates and to keep a process moving forward. Urgent, confidential or otherwise sensitive, use a direct method such as the phone or a personal meeting.
7. Not Everyone Needs to Play
Be judicious when copying people on emails. Include those that need to be for work or informational reasons, but limit the parade of names. No one wants to read 20 emails that don't concern them.
8. Not Your Story to Tell
No one should externally communicate material non-public information without appropriate approvals. This information can include confidential financial, sales or operational information, comments about future business plans or performance, significant potential litigation, and unannounced news about any of our startups, sub-tenants or general Applied Innovation news. Not sure it's public? Then check with Communications before you share it.
9. Say What?
We communicate with the benefit of knowing our own motives and intentions, while the recipients of our message don't have that luxury. Be thoughtful in how you communicate, use a friendly tone, be respectful, sincere and brief.
10. Perfect Timing
Your sense of urgency may not be matched on the other end of your message. Barring an actual emergency, be courteous of the time of others. This includes giving reasonable deadlines for requests and allowing sufficient time to review information communicated. No one wants a text to confirm an email that follows a phone call to make sure you got the information. On the other hand, a gentle reminder is appropriate if a few days has passed with no response.